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They persuaded us to offer
How to Write Persuasively again


Speak as if every word matters.
It does.

They asked, we said yes, and that's why we scheduled a repeat of our How to Write Persuasively teleseminar on Thursday, June 28th at noon Mountain Time.

This teleseminar already transformed how I write and edit my copy. My verbs are dancing and my modifiers aren't mixing. Barbara McNichol provided me with the tools I need to write at the next level. And Barbara gleaned fresh ideas from me, too.

So join us. And if you were there last week, you're welcome to join us again.

Read about this telephone seminar, get your sneak preview and register.

New Feature
Check the reader comment section at the end of this newsletter for my new feature.

This Week in the World
Why is this Happening Again?

Comedian Kathy Griffin is outrageous, over the top and irreverent. If you like that, you’ll love her. If you don’t, you won’t. Her program My Life on the “D” List shows her in front of hysterical audiences and disapproving ones.

It portrays several meeting planners asking her to tone herself down right before or early into her presentation. Hiring Kathy and asking her to tone herself down is like hiring Michael Moore and asking him not to criticize corporations. It’s like hiring Billy Graham and asking him not to discuss God. It’s like hiring me and asking me not to talk about communication. It doesn’t make sense.

I understand how this could happen occasionally, but I’d think after two or three fiascos, Kathy’s staff would learn to initiate a conversation about who Kathy is and what Kathy does.

But it keeps happening – “surprises” that could have been avoided if only someone had the foresight to initiate a conversation.

If you keep experiencing the same misunderstandings, ask yourself if there’s a conversation you need to have up front. It could save you headaches.

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Go for a Communication Transformation. Get the entire SpeakStrong Library.

PowerPhrase of the Week
Because

In our persuasive writing class, Barbara and I spoke about influential words. Here’s one of my favorites -

  • Because

Research shows that even if the reason isn’t that great, the word "because" persuades.

A few weeks ago, my PowerPhrase was "because I care" as the subject line in an email that pointed out a typo. A reader sent another correction email with the subject line, "because I know you care." There's power in "because."

There is still room available in our persuasive writing teleseminar.

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Poison Phrase of the Week
Water the Dog

Barbara and I got a kick out of a story a teleseminar attendee shared in last Thursday’s class. When she got her first dog, her father sent her out to...

- water the dog

He assumed she knew what that meant. She didn’t. She was frustrated that the dog wouldn’t sit still while she “watered” him. It was a mess.

It may surprise you how specific your word choice needs to be.

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Read the in-depth description of: How to Use PowerPhrases.

Ask Meryl
College Apps

My daughter is 17 and going to be a senior this year. We are spending our summer and all of next school year applying for scholarships.

What do colleges want in an interview, and what do they want in an application or resume?

Meryl Responds

I don’t know, but perhaps my readers do. Any takers?

There's lots of information about how to communicate up the ladder in PowerPhrases!. Enjoy the in-depth description here.

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Reader Success Story
Conference Conflicts

We require groups to reserve conference rooms, but some people don’t honor that. Recently a coworker has been using the room for her projects, and when the group sees her there, they squeeze into a smaller room. Occasionally we’ve gone to meet and found her project spread out over the table, so we met in another room.

I heard people complain, but instead of complaining, I sought out the young woman. I asked her to observe the schedule and to move her project to a side table when meetings were scheduled. She did.

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Reader Comments on Previous Newsletters

New feature: I'm adding a feature of a random prize to the person who writes the post we find to be the most informative, inspiring or to provide the best idea of how to implement SpeakStrong techniques. It could be a book, a trinket, a toy - something small but not junk. This week's winner, Cindy Mueller, is a writer, so her prize is the book: How to Say It: Style Guide Techniques That Will Make Your Writing the Best You Can Be

Not only that, I asked Cindy if she would be my blog evaluator and she agreed. In the weeks to come, Cindy will select the best blog post of the week.

This week's winning post is:

Putting an End to Sarcasm
Sarcasm is one of my worst habits. I guess I should say, formerly one of my worst habits. In my case, I told myself I was using sarcasm to be funny, to show off just how clever I could be. I realized that I was using it as a weapon. When I felt threatened, or powerless, I’d launch an arrow at my unsuspecting victim.

Since I found Speak Strong I am much more aware of the impact of my words. And I am much more in touch of what I’m thinking and feeling. When I am afraid, I dig in and fight. It looks and feels like anger, but the anger is just a front.

I found that if I take a moment to figure out what I’m feeling and honestly name it, I feel more able to resolve the situation, more empowered — and not so afraid.

More comments: Click and scroll down for the latest posts.

You Need a Meeting

Owning Her Life After Incest (Scroll waaaay down.)

Your Neglect

Issue 276
June 26, 2007

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I Said It Strong Medal
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We will respond with our best suggestions. We may publish your question and response anonymously unless you request that we only respond privately. We appreciate your feedback on our response. If we publish your question, be sure to check the blog for further suggestions from our readers.


SpeakStrong
Quote
from Meryl

"Truth holds all the cards. Remember that when you play yours."

~ Meryl Runion~

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SpeakStrong Definition:

To express yourself both powerfully & effectively; to say what you mean, mean what you say, without being mean when you say it.


"The best measure of a man's honesty isn't his income tax return. It's the zero adjust on his bathroom scale."
Arthur C. Clarke

 



 

   

 

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