November 10, 2006If-Then
If-then sets up your listener for acceptance. After the “if”, you mention a situation your listener will identify with or a requirement they meet. That deflects their resistance. Next you complete the sentence with what you propose.
If you want to speak so people can hear you, then you need to say what you mean and mean what you say without being mean when you say it.
If you want your words to have more impact, then be as brief as possible.
The “then” can be implied.
If you’ve got a need to speak powerfully, you’ll get what you’re looking for at my December Springs Retreat.
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Your point about not being mean when you say it is what the Dixie Chicks violated. I am not condoning the extremity of the backlash, but to some extent they paid for possibly being the straw that broke the back of many of us who are disgusted with the mean-spirited, hate-filled, and completely unwarranted attacks on our sitting president from all sorts of sources.
Comment by Sharon Campbell — November 13, 2006 @ 12:24 pm
I agree they didn’t word it well. (Actually, so did they.) I mentioned that their words violated the PowerPhrase test, and when I wrote I wondered if I should detail that more, but if I provide too much detail that is not in line with my main point, the post gets too long. It’s an editorial decision I made – perhaps not a good one.
Comment by merylrunion — November 13, 2006 @ 3:17 pm
It was a fine editorial decision. Nothing wrong with it; don’t be so quick to second guess yourself when you made a decision on a sound basis.
Comment by Sharon Campell — December 7, 2006 @ 3:13 pm