March 1, 2007A Major Non-Conformance
“Joe” used “Fred” as a subcontracting auditor until the client said he didn’t want Fred to come near. The reason was that every time he found the slightest issue he said;
- That’s a major non-conformance.
By lunchtime the client was terrified – unnecessarily. Joe tried to get Fred to understand that he was overreacting. Joe suggested that if the client had a hangnail, Fred might label it a major non-conformance. Fred seemed unable to dial it down a bit so Joe ended up not using him any more. A PowerPhrase is as strong as it needs to be and no stronger – and when the expression is too strong for the situation, it becomes a Poison Phrase.
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