Predatory Sales Rep

Filed under: This Week in the World by merylrunion |

Quotation Exercise: Imagine coming up with 365 original quotes – words of wisdom and inspiration that others would want to read. That’s how I’ve been investing my time recently. It’s an interesting exercise. Try creating a few and see what you come up with. It will focus you on what you have to say. It will help you to refine your message into clear and succinct statements. It will help you develop PowerPhrases. I’d love to read what you come up with. I invite you to send your quotes to me.

Conversational vs. Formal: To create my phrases, I reread my books and previous postings. People often ask me what the difference is between my books PowerPhrases and How to Use PowerPhrases. I tell them the biggest difference is that PowerPhrases is more formal and substantive, and How to Use PowerPhrases is more conversational and playful. I would describe the writing style as feisty.

Which style is better? It depends on what you want to accomplish. Remember, PowerPhrases are targeted. That said, I do want to add that I don’t alter the mix of my styles as much as you might think. My technical and business audiences like to be entertained. My feel-good audiences like getting information they can use. Your listeners will like a mix as well.

Predatory Sales Reps: The Poison Phrase of the Week this week tells the tale of my unpleasant phone encounter with a predatory sales rep. One main clue that this was not a man I wanted to do business with was the implication that he alone could get me results, and if I didn’t jump on his “fabulous offer” immediately, the “big guy” would never let me have the service at that rate again. Another main clue was that while I was drawn in by his promises, I also was looking forward to getting of the phone. Read today’s Poison Phrases for more.