June 19, 2007Please Provide Me With Some Context

Okay, we’re both writers and wording experts, so why weren’t Barbara McNichol and I coming up with dazzling suggestions to improve a writing sample that was submitted by a Persuasive Writing Telephone Seminar registrant?

Because we didn’t have a context for the sample. So Barbara did something brilliant. She asked the submitter to:

• Please give me a bit of context. Who is the proposal for? What is its objective?

The answer got our feedback process flowing.

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