July 24, 2007Poison Phrase - How to “Seduce” Your Customers
How to seduce your customers
Joe Vitale is a marketer extraordinaire that you (and I) can learn a lot from. But as with everything, it’s important to take the best and leave the rest. His book Hypnotic Writing is generally excellent. My first objection is to the subtitle.
- How to Seduce and Persuade Your Customers with Only Your Words
The definition of seduce is to lead astray. I want to lead on course. I recommend the book despite my objections to the title, with this caveat: Reader beware.
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