February 26, 2008This Week in the World ~ a new kind of power

Filed under: This Week in the World by merylrunion |

Life is all about power, right? Who has the marbles, who plays their marbles and how you can get their marbles from them…

Well, there’s a new kind of power in town , and it’s a kind of power that can easily be overlooked. I’m always delighted when I find someone who successfully wields this new power. It’s the power of giving them something of value and inviting them to take an action you want them to take.

I had the joy recently of having three readers take my suggestions to give something of value to people they had impasses with…and each found that their concessions opened doors to counter concessions that held far more value than what they had given.

It works in business, too. Whenever I send out a free newsletter, I see my orders climb.

I was blessed last week to consult with a marketing strategist who used this approach to launch a best-selling book. He gave away a free eBook, and had 42,810 downloads within 20 days of posting.

There are times when power means setting boundaries and standing by them. But the new kind of power – collaborative power – is showing its strength in unexpected ways.

There’s a benefit to you in my recommitment to the “give something of value” approach. I’m creating some pretty fun freebies for my new eBook, Unite and Concur.