March 10, 2008PowerPhrase: Over a quarter million sold
A marketing coach commented on the fact that I say “over 250,000 copies sold” in one place in my website, and over 300,000 sold in another. She suggested I make it:
Over a quarter million copies sold.
Funny how that sounds like more than 300,000 copies – and it does!
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You can also bookmark
this on del.icio.us or check the cosmos
or you could say – “Close to half a million copies sold…”
because if you round up…
and you won’t have to change it for awhile.
Comment by Phyllis — March 11, 2008 @ 12:48 pm
“Thou Shall Not Brag”
Comment by Pat Villmer — March 12, 2008 @ 7:47 am
Great point Phyllis!
Pat, your comment brings up an interesting question. I start my all day seminars with a list of credentials because people like to know who they’re listening to, and if they know I’ve sold a lot of books, they’re more likely to respect what I say, which sure makes it easier to teach. But once someone wrote on an evaluation that I started the day by bragging. It was one comment out of thousands over the years, but I thought it was interesting that this person perceived it that way.
Is it bragging to present accomplishments in marketing material? Where is the line?
Comment by merylrunion — March 17, 2008 @ 7:22 pm
well – I wrote the comment a little tongue-in-cheek but just reading it straight does sound like I’m suggesting to brag! Ha! I think it is VERY important to toot your own horn in front of an audience new to you. Since I work on websites, I know what a bother it is to go and change things up all the time. So my suggestions was from that point of view – and because Meryl will eventually have those numbers.
fun stuff
Comment by Phyllis — March 18, 2008 @ 7:22 am