March 28, 2008Poison Phrase ~ I’m raking Stephen Pierce over the coals tonight
The subject line of an email I received was:
- I’m raking Stephen Pierce over the coals tonight.
It was a promo for a telephone seminar where one internet marketer interviews another one. The implication is that the interviewer has to be tough to get the “real” info, and that an aggressive violent approach is the one that will work best.
I didn’t attend the telephone seminar, but I suspect the aggressive headline was mostly marketing.
I prefer marketing phrases that don’t suggest you have to beat information out of people.
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