May 1, 2008PowerPhrase ~ What this means for you is…
Robbie’s description of his services was clear and well stated, but it wasn’t written in terms of the benefits to his customers. His coach helped him focus by giving him the phrase,
- What this means for you is…
The service was a medical diagnostic tool, and the description talked about how it found health issues that other tools missed.
The new description included the phrase,
- No, it’s NOT in your head.
The description addresses the plight of those who have been told by doctors who couldn’t find the cause of their symptoms that the issue was psychological. The new phrase told them what they needed to hear after hearing they were making their illnesses up.
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