June 26, 2008PowerPhrase of the Week ~ You
To personalize your communication, search out ways you use the word “it” and see where you can replace it with:
- You
For example, in This Week in the World, I originally suggested that “it” may seem safer to impersonalize. I changed that to “you may feel safer.”
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Over the years I have collected a list of tips that I review when I write. Your suggestion to “make it personal” is something I’ll add to my list. Thank you for sharing!
Comment by M Anderson — July 8, 2008 @ 11:14 am