August 8, 2008PowerPhrase of the Week ~ Call in the Coach
My editor, ghost-writing colleague Barbara McNichol edited a book called Extraordinary Parenting. She suggested the alternative title
- Call in the coach
And the agent loved it. The book immediately drew the interest of four publishers – all because of a title that had “zing.”
If you’re not an author, this post still relates to you. Think of subject lines in your emails as titles. Get some ideas from listening to the audio that goes with lesson 45 of my Say What You Mean eCourse.
Barbara Mc Nichol and I presented a teleseminar last year called How to Add Power and Persuasion to Your Writing. You can find it in the SpeakStrong bookstore.
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