October 2, 2008Power Phrase ~ We’re not here to judge you
I’m struck by how many credit card debt settlement ads there are on the radio these days. One said, if you’re overloaded with credit card debt,
- We’re not here to judge you. We’re here to help you.
I didn’t think of the likelihood that borrowers would make this kind of business decision based on emotional safety until I heard the ad. I expect the approach is effective.
The fact is, many business decisions are made on the basis of emotional responses. Keep that in mind when you negotiate.
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