May 11, 2009PowerPhrase: Feel, felt, found
In my recent article for the National Apartment Association magazine, I applied the feel, felt, found formula. Here’s what I said.
- I understand the rent feels high to you. I’ve talked to other people who felt that too. When they looked around and compared values, they found that the rent is actually reasonable for what we provide.
The feel, felt, found formula isn’t just for sales. I’m preparing to speak to nurses this week. Here’s a variation.
- I can understand feeling fearful about this procedure. I’ve had other patients feel fearful. Once they completed the procedure, they found the anticipation was worse than the actual experience.
Or for my safety professionals,
- If you feel overwhelmed by the regulations, I can tell you a lot of people felt that when they first implemented them. What they found was, once they have them in place, it’s much simpler than they imagined.
This formula acknowledges people’s responses before it moves to take them beyond their responses.
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