July 10, 2009Success Story: humor in the financial industry goes a long way
Meryl, In my business – the financial industry – people are so often frightened when we meet. They’re intimidated by the very idea of investing, scared about what might happen if/when they do invest, and worried they don’t know enough to have an intelligent discussion of options.
If I can inject a note of playfulness where appropriate–if I can make ‘em laugh–the whole dynamic changes. They relax, and open to a completely different level of interaction.
In my experience, people can bring so many barriers to a meeting that finding a way to help them gently lower those barriers is important. It’s really beautiful to watch and experience.
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