August 14, 2009PowerPhrase: Why buy a book on…?
In an article on great book marketing by Joanna Penn, she speaks of what one author did that drives sales. She writes:
The first chapter is entitled “Why buy a book on robots and war?” and the first line “Because robots are frakin’ cool”. That says it all! If you have a book that a market will definitely buy, you just need to tell them you are there (and that is marketing!)
I must practice now. Why buy a book on SpeakStrong? Because Speaking Strong is way more fun and powerful than the alternative.
How am I doing?
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“Because Speaking Strong is way more fun and powerful than the alternative.” This is a good start. May I recommend, “Because Speaking Strong is way more *satisfying* and powerful than the alternative.”
Personally, I have found speaking strong is not always more fun, but more satisfying. I do not beat myself up afterwards with thoughts of what I should have said.
Good luck with your book(s).
Comment by Juleigh — August 19, 2009 @ 9:53 am
Because Speaking Strong is easier! It saves time, saves money and saves sanity. ‘Nuf said.
Comment by Brent — August 19, 2009 @ 10:31 am