Comments on: The dark side of ROI and uninformed expectations http://www.speakstrong.com/newsletter/2009/11/09/the-dark-side-of-roi-and-uninformed-expectations/ By Meryl Runion and SpeakStrong, Inc. Sun, 20 Nov 2011 02:34:58 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Larry http://www.speakstrong.com/newsletter/2009/11/09/the-dark-side-of-roi-and-uninformed-expectations/comment-page-1/#comment-454285 Larry Wed, 11 Nov 2009 23:28:42 +0000 http://www.speakstrong.com/newsletter/?p=1900#comment-454285 Wendy is correct, a "return on expectations" is a powerful way to gauge the effectiveness of activities which do not directly involve a monetary transaction. In an ideal world each speech or training program is integral to the goals of a department and the goals of the department support the goals of the company. Ultimately the goals of the company affect the profitability. Eventually training effectiveness does have an effect on profit and ultimately ROI. Imagine if a fast food restaurant spent a large amount to ineffectively train its staff in customer service; profitability would suffer and the return on investment in training would be poor. So, ROE for the appropriate functions and ROI for the overall enterprise seems to be the correct view. Wendy is correct, a “return on expectations” is a powerful way to gauge the effectiveness of activities which do not directly involve a monetary transaction. In an ideal world each speech or training program is integral to the goals of a department and the goals of the department support the goals of the company. Ultimately the goals of the company affect the profitability. Eventually training effectiveness does have an effect on profit and ultimately ROI. Imagine if a fast food restaurant spent a large amount to ineffectively train its staff in customer service; profitability would suffer and the return on investment in training would be poor. So, ROE for the appropriate functions and ROI for the overall enterprise seems to be the correct view.

]]> By: Wendy Mack http://www.speakstrong.com/newsletter/2009/11/09/the-dark-side-of-roi-and-uninformed-expectations/comment-page-1/#comment-454280 Wendy Mack Mon, 09 Nov 2009 19:23:54 +0000 http://www.speakstrong.com/newsletter/?p=1900#comment-454280 I agree that proving ROI for a speech or even a training program can be tough, if not impossible. I like to use the concept of ROE (return on expectations) instead. What do the meeting planner, executives, and other stakeholders expect from the program? How will we know if I meet their expectations? Wendy I agree that proving ROI for a speech or even a training program can be tough, if not impossible. I like to use the concept of ROE (return on expectations) instead. What do the meeting planner, executives, and other stakeholders expect from the program? How will we know if I meet their expectations?

Wendy

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