June 15, 2010PoisonPhrase preemptive dismissal: That won’t work.
You know you’ve encountered some resistance when you get a dismissal before you complete your suggestion. My client wasn’t ready for solutions. He was too immersed in problems. He shot my ideas down before I was able to complete more than a sentence or two. It was one preemptive dismissal after another. I am still convinced that we might have come up with opportunities in his challenges. I gave up trying to get past his mind set that said,
-That won’t work because we’re too busy fighting fires.
Those weren’t his exact words, but they were close. Let’s just say he’s not the perfect client for me, nor was I the perfect provider for him.
And, no, he didn’t laugh at my jokes either. (See Pick your partnerships prudently: #1 Do they laugh at your jokes?)
Been there? Sometimes there isn’t a PowerPhrase in the world that can penetrate resistance. I hope it sets you free to know that.
I also posted about Seth Godin’s discussion of the phrase
-this better work.
That’s a related challenge.
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