June 20, 2010Archetypes at work don’t always work like you’d think. Seth Godin

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Seth Godin lists common workplace archetypes in his recent post

Archetypes at work.

At the end of the list he makes a fascinating point.

“Worth noting: very few jobs match the archetypes they share a name with. Nurses, for example, don’t get to spend much time at all doing actual nursing. If an archetype calls to you, don’t be fooled by a job that appears to match it but doesn’t.”

The world is full of creative people who have discovered that much of their time is spent marketing their work instead of performing it.

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