How to Use PowerPhrases to Say What You Mean, Mean What You Say, and Get What You Want - Book by Meryl Runion, 250 pages
McGraw-Hill Books © 2004 - ISBN: 0-07-142485-7

Command Attention in 6 easy steps
The Latest Communication Techniques from a World-Class
Coach Who Teaches Top Executives and Powerful People
How to Speak Effectively

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Meryl Comments:

“A few months after PowerPhrases! came out, I received an email from an editor at McGraw-Hill expressing his interest in buying the rights to PowerPhrases! It wouldn’t have been a smart business move for me, but I offered to write another one. He accepted, and one year later, How to Use PowerPhrases was released.

People ask me about the difference between the two books. They both address the same topic from a much different angle. PowerPhrases! is more informational, and How to Use PowerPhrases is more experiential. How to Use PowerPhrases is full of examples from people who read my first book. How to Use PowerPhrases is also more conversational. I wrote it like I was coaching my best friend.

The books complement each other well. I’m proud of them both.”

If you'd like to learn a new language to open up honest dialogue instantly, resolve sensitive situations quickly and effectively, and avoid being taken advantage of, ignored and passed over, then get How to Use PowerPhrases.

Here's why. How to Use PowerPhrases takes PowerPhrases! to the next level of practice. It’s more than principles: it provides the actual words you need for situations you face every day. How to Use PowerPhrases includes the same proven communication techniques Meryl Runion teaches when working with IBM, the FBI and the IRS.

Here’s what’s in How to Use PowerPhrases

• 250 pages packed with powerful phrases. Get the best words for your challenging conversations.
• Success stories from people who have practiced the PowerPhrase techniques. Learn from the experience of others like you.
• Questions and answers from Meryl's newsletter subscribers. Read how Meryl recommends handling the most vexing and perplexing problems.
• 5 chapters on dealing with anger and relationship issues. Discover how to use anger as a tool - not a weapon.
• Techniques to ask for what you want. Be your own advocate.
• The truth about apologizing. Gain forgiveness and respect for admitting your errors.
• Ice breakers: Your guide to creating an instant connection with people you want to know.
• The six secrets of PowerPhrases. Know what a PowerPhrase is – and what isn't.
• PowerPhrase quiz. Determine your "PowerPhrase Potential."
• The definition of Poison Phrases. Learn the words to avoid at all costs.

Find out how Ellen increased her team’s productivity by speaking 14 words.

Discover how Rebecca got her employee to be on time.

Learn the secret power of feelings.

Read about the differences in how you should communicate with men and women.

 Learn how to make requests in ways that get results.

Read about how Helen kept her job after losing a major account.

Learn how Marie taught “Dr. Awful” how to treat her with respect.

A few comments from readers:

"This book helped me to learn how to communicate effectively while continuing to be a really nice person that gives and gets respect."  ~ Anonymous

Cindi Myers Photo
“It's immediately practical and useful. I learned how to respond to my critical boss, assertively address a backstabber, and most importantly, convey my anger and disappointment without blaming the other person. That lesson alone was worth way more than the price of the book. What a value! I'm using what I learned in this book every day."
 ~ Cindi Myers


"I have tried the ‘Power Phrases’ and they work!"   ~ Mary Glenn

Kim Hawks photo
"Your book has saved my professional and personal self-confidence with communicating. My conversations and correspondence were long, drawn out, and the other person would get lost in ‘words. My tendencies were to get the ‘last word’ in a conversation, sometimes with a little barb, thinking I was leaving a lasting impression. Wrong.... Thank you for your saying ‘say what you mean, mean what you say, without being mean when you say it.’ That one phrase sums it up!"  ~ Kim Hawks


Roy Neel, Former White House Deputy Chief of Staff
“All too often in business and in life we choose the wrong words, ask for the wrong things and send the wrong messages. Meryl Runion gives readers simple yet brilliant insightful tools to be heard. Anyone who has ever been frustrated by not knowing what to say - and that’s all of us - will benefit mightily from this important book.”

~ Roy Neel, Former White House Deputy Chief of Staff


How to Use PowerPhrases Book Cover
How to Use PowerPhrases

Table of Contents


Part I Introduction: Why PowerPhrases? An Idea Whose Time Has Come
1. Power Up, Stand Up, Speak Strong
2. PowerPhrases 101: The ABC’s of PowerPhrases
3. Poison Phrases: Respect-Robbing Words That Weaken, Vicious Venom Phrases That Maim
4. Do You Suffer From “PowerPhrase Deficiency”? - Take the PowerPhrase Quiz and Find Out

Part 2: The Six Secrets of PowerPhrases
5. Secret #1: It’s What You Don’t Say: A PowerPhrase Is Short
6. Secret #2: It’s in the Details: A PowerPhrase Is Specific
7. Secret #3: Winning Words That Work: PowerPhrases Are Targeted
8. Secret #4: The Power of the Simple Truth: PowerPhrases Say What You Mean
9. Secret #5: Protect the Integrity of Your Words: PowerPhrases Mean What You Say
10. Secret #6: There Is Power in Nice: Don’t Be Mean When You Say It
11. A Personal Note About PowerPhrases

Part 3: PowerPhrases in Action
12. It Seems Like I’ve Known You Forever!-PowerPhrases to Perfect the Connection
13. Make Your Opinion Matter-PowerPhrases to Say What You Think
14. The Secret Power of Communicating Feelings-PowerPhrases to Say What You Feel
15. Ask So You Will Receive-PowerPhrases to Make Powerful Requests
16. The Power of Saying NO!-PowerPhrases to Refuse What You Don’t Want
17. Listen So They Speak Freely -PowerPhrases to Get Them to Open Up
18. When You Really Blew It-PowerPhrases to Apologize Sincerely Without Groveling
19. To Get Good Answers You Need Good Questions: Asking Questions with PowerPhrases
20. You Don’t Have to Put Up With Put Downs- PowerPhrase Responses to Unkind Criticism
21. Don’t Resist Anger, Defuse It. PowerPhrases to Handle the Angry Person
22. Use Anger as a Tool, Not Weapon: PowerPhrases to Express Anger
23. How to Disagree Without Being Disagreeable: PowerPhrases to Handle Disagreements
24. Homicide Is Not an Option: PowerPhrases to Address Issues
25. What He Says is Not What She Hears-What She Says Is Not What He Hears: PowerPhrases Among the Genders
26. Tips for Using PowerPhrases
27. Answers to Readers’ Most Pressing, Vexing and Perplexing Communication Questions
28. Oh My Gosh! PowerPhrases Really Work! Success Stories from the Field
29. Your PowerPhrases Final Exam

A Final Personal Note
Index


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