Now Available on CD and downloadable MP3...
Meryl Runion presents a SpeakStrong TeleSeminar:

How to Add Power and Persuasion to your Writing
With Barbara McNichol’s Door Opening Copy Writing Techniques.

Every word you write represents you.
Make your writing as compelling as your message.

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This TeleSeminar was presented on June 28, 2007
by Meryl Runion and Barbara McNichol

Meryl Runion is a Certified Speaking Professional
who is the author of four books on communication
that have sold well over 250,000 copies worldwide.

Barbara McNichol is a Corporate Communications Specialist. She is a behind-the-scenes editing and    
ghost writing expert for award-winning books, dozens
of articles, and a multitude of marketing materials.     
www.barbaramcnichol.com       

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This TeleSeminar was recorded and is now available to you as a CD
or as a downloadable MP3

$24.95	The CD option is subject to shipping and handling charges.
$19.95	Upon completion of your order, you will receive an email containing a link that is only valid for 24 hours which will allow you to download the MP3 for this TeleSeminar.

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SUMMARY

Whether you write copy for marketing material – or if your main masterpieces are interoffice memos and email – the success of your writing is based on your ability to grab your readers and sell them. Join me and internationally renowned copywriter editor Barbara McNichol for a 60-minute audio conference recorded onto CD where you’ll learn some of the secrets Barbara uses to help her clients perfect their writing...

We looked at:

• Specific examples of marketing copy that is and isn't working today.
• Results of copy tests to discover what works and doesn’t work.
• Powerful words (Power Phrases) that drive stronger response.
• How to apply the 5 top techniques that improve your writing.

Program Highlights

• Writing Copy That Works Today
              Specific words and phrases you should (and shouldn't) use.
              How to create a strong call to action in everything you write.
              Loosen up – why today’s great authors are conversational.
• Real World Examples of Really Good – and Really Bad Writing
             Website copy that works…and that doesn’t.
             A great biography…and a sad one.
             An article that sings…and an article that sinks.
• How to Organize Your Message to Improve Your Result
             Four steps to take before you write a single word.
             Five mistakes writers make you should avoid at all costs.
             Five techniques that improve your writing.
• Feedback on your writing
             Send a short sample of your writing and Barbara will use it as
             an example with short recommendations for improvement.

...and here's a sneak preview

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$24.95	The CD option is subject to shipping and handling charges.
$19.95	Upon completion of your order, you will receive an email containing a link that is only valid for 24 hours which will allow you to download the MP3 for this TeleSeminar.