I listened to two business radio interviews yesterday. Both were excellent. And in both cases, I consitently wanted to ask the guests to please:
- Give me an example.
It all sounds good, but I don't really get it until I hear it described in action/application.
There's a trend in business books toward fables and story-telling. But you don't need to write a whole book to give an example. It can be as simple as what I did here - I gave an example of how I wanted an example to understand a principle.
Make a point, elaborate on the point and illustrate the point with an action or an example. It's a simple formula for communication success.