I was in Phoenix last week, leading The Ultimate Admin, where we talked about how important it is to create your own job opportunities by seeing the needs in the workplace and filling them. The comic Luann illustrated this well. When TJ's new boss hands him a list of tasks, he responds by defining his job for himself.
Okay, if you take this too literally, it could get you fired. You might not want to start out with what you won't do. But TJ does illustrate the concept of upshifting your job by adding value. And once you're doing work that uses your very best skills, you have a strong case for moving away from the work that doesn't.
What an awesome group of professionals we had in Phoenix! Several had done just that - seen a need and filled it, making their jobs more interesting, productive and fun.